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| Retail (English) - August 2010 |
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The democracy of retail
By Nupur Chakraborty and Juhi Sharma
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| There are perhaps as many cases of discouraging David-Goliath stories as there are inspiring ones. The Indian retail landscape is dotted with instances of small, family-operated enterprises that have matured with the times, and have stayed relevant – and money spinners – in the face of serious price competition from corporate pwerhouses. But, is the spectre of a liberalised retail environment truly so frightening that Indian consumers will never have a wider field to choose from? Contrary to what some circles would have us believe, retailers – both modern and traditional – tell IMAGES Retail there is little to fear from FDI in multi-brand retail. |
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Stay young forever
By Payal Kapoor
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| Rebranding is all about stimulating a change in the consumer’s attitude, perception and behaviour, with the end goal of generating positive market growth and keeping the brand alive in the consumer’s mind. And it’s not only an unsuccessful or not-so-successful brand that needs a makeover; even the most successful ones, at times, require a ‘change of image’.Image makeover has, in fact, become quite popular among presentday retailers. Take mainstream brands such as Café Coffee Day (CCD) and The Eyewear Store by Odyssey for instance. The two brands have undertaken rebranding initiatives to shed old corporate image and reposition themselves as modern brands. |
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| for Complete stories read IMAGES RETAIL August 2010 issue. |
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Small is bountiful!
By Shubhra Saini |
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| The success of a retail brand depends on a number of factors – price, positioning, location, target
market, customer expectation, et al. Equally significant is choosing the right format. But, what’s a right format? Well, the format depends entirely on the type of product being offered. So, while clothes, high-end luxury products, shoes, for instance, will do better in exclusive brand outlets or department
stores, lingerie and jewellery can be sold through the shop-in-shop (SIS) format. In fact, shop-in-shops and kiosks are fast growing in popularity, as they let the retailer test the market, without having to invest heavily in doing up a store. If the venture does not work, the exit is also easy. |
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Next Home, Cambridge
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| As part of Dalziel + Pow’s continuing work with Next, the London-based design fi rm recently
opened a new concept for the retailer’s standalone ‘Home’ stores. The recent opening in Cambridge
introduces a number of new and refined treatments to the store, to develop a more contemporary
and architectural feel. Dalziel + Pow tried to reflect the recent progress made in Next’s fashion
stores, setting the store as a neutral backdrop and reducing the amount of finishes, while updating
the current successful Home scheme. |
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| for more details read IMAGES RETAIL August 2010 issue. |
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| Retail (Hindi) - August 2010 |
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RESEARCH & ANALYSIS
Click on book covers for eye-opening stats on the retail & shopping centre revolution in India |
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IMAGES YEARBOOK 2010 |
Malls in India |
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Cover Price
India: Rs. 1,500
Overseas: US$ 100 |
Cover Price
India: Rs. 2,500
Overseas: US$ 100 |
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Images Retail Support Directory 2009 |
Images Retail Tenant Directory 2009 |
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Cover Price
India: Rs. 1,000
Overseas: US$ 50 |
Cover Price
India: Rs. 1,500
Overseas: US$ 100 |
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Opportunities in Cross Border Retailing |
The Indian Wallet & Brand Share |
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Cover Price
India: Rs. 5,000
Overseas: US$ 200 |
Cover Price
India: Rs. 25,000
Overseas: US$ 1,000 |
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Retailing in Punjab: 2010 and Beyond |
South India Retail : 2015 and Beyond |
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Cover Price
India: Rs. 1,000
Overseas: US$ 50 |
Cover Price
India: Rs. 1,500
Overseas: US$ 100 |
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India Retail Report 2009 |
Store Design & Interiors |
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Cover Price
India: Rs. 5,000
Overseas: US$ 200 |
Cover Price
India: Rs. 1500
Overseas: US$ 100 |
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Images Retail Directory 2008 |
Images Retail Support Directory 2009 |
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Cover Price
India: Rs. 2,500
Overseas: US$ 100 |
Cover Price
India: Rs. 1,000
Overseas: US$ 50 |
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Images Retail Tenants Directory 2009 |
Images Retail Technology Directory 2010 |
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Cover Price
India: Rs. 1,500
Overseas: US$ 100 |
Cover Price
India: Rs. 1,000
Overseas: US$ 50 |
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